for sale Greg Cochrane” alt=”Chicago Fire Defender, look Greg Cochrane” src=”http://sportsdivasinc.com/wp-content/uploads/2014/10/233A3840-1024×683.jpeg” width=”467″ height=”311″ /> Chicago Fire Defender, Greg Cochrane strikes a pose on the runway. Photo credit: Elizabeth Stanton
The Chicago Fire hosted their 2nd annual Soccer & Style Fashion Show last week at Revel downtown, proving once again that these footballers are just as well-footed off the field as they are on.
With proceeds benefitting the Chicago Fire Foundation, the second year event drew Fire fans, family, friends, socialites and fashion admirers alike, providing an evening of sophistication, fashion and sport like no other event in Chicago.
Elizabeth Stanton and I had the opportunity to attend this year and arrived about 20 minutes before the players took the stage. Upon arriving, we immediately grabbed two glasses of wine from the open bar and cruised the perimeter of the venue, visiting several vendor booths that included designer eyewear and hats.
Midfielder Benji Joya. Photo Credit: Elizabeth Stanton
One of my favorite local news personalities, Natalie Bomke took the stage as the emcee and welcomed the crowd that included a solid mix of men and women and a few bonafide fashionistas. Attendees sat in chairs lined up against the catwalk that was appropriately placed in the middle of the event space.
One by one players and coaches emerged from a back room behind the stage and each took their turn walking the runway in looks by Mens Warehouse, featuring Joseph Aboud, fashion-forward street and athletic wear by Bumpy Pitch and Chi Boys, eyewear trends by Eye Candy Optics, and hats from BlaQ ZinQ, the luxury headwear brand created by Fire forward Robert Earnshaw.
Forward Robert Earnshaw. Photo Credit: Elizabeth Stanton
While some of the ballers were better cat-walkers than others, each player and coach had their own sense of style as they took their turn posing for fans and snapping cameras as the DJ pumped out great beats and kept the crowd engaged.
Forward Quincy Amarikwa. Photo Credit: Elizabeth Stanton
My only issue with the program this year was that the players were not announced prior to taking the stage and there was no mention to what they were specifically wearing. The event could have been more engaging if each player had been introduced, including his position – and perhaps an interesting anecdote or two (…resides in the UK in the off-season…enjoys cooking in his spare time, etc.) as well as what exactly he was wearing. This was a missed opportunity to market the players, and the clothing, to a diverse group that may not be attending games on a regular basis.
Overall, it was another successful event for the Fire, providing fans an opportunity to see players in a different light and enjoy a night of sport and fashion in an intimate setting. While the Fire may not have had the season they had hoped for, they still know how to bring their A-game for lifestyle-focused events that fans have come to love and expect from the sophisticated and international team.
While many of us spend the majority of the regular season cheering on our favorite teams, there it’s usually around playoff time that the media really begins to take notice that our numbers are growing and that we are, in fact, a committed, aware and savvy group of fans that just happen to be female.
We’ve heard some recent stats that roughly 40% of the Blackhawks fan base is made up of women. Is anyone surprised? With two Stanley Cups in the last four years and a loaded international roster of young, incredible talent (that just happen to be easy on the eyes) and you’ve got the perfect marketing mix. Throw in the 24-hour media coverage that includes every outlet scrambling to out-perform the other and the addition of BlackhawksTV, the Hawks in-house media company and production facility, and we’ve never had better access to the guys and the game.
It doesn’t hurt that the the team, the players (and their WAGs) are pretty active on social media. Thanks to Twitter and Instagram, we get to see what players and their WAGs do on the weekends, where they vacation, where they dine, their pets, their families, their homes. What used to be ‘off-limits’ is now publicly shared by members of the teams and adorned by fans.
SDI’S Monica Gostkiewicz and Amanda Bickell at a “Fetching Affair”
Yep, we’ve been to all of these fun events and so have loads of other women. After all, who digs parties, red carpets, giving back to the community, the opportunity to get decked out and hit a hot spot with celebrity athletes? Hmmm…women?!
So while the media begins to take better notice of our growing numbers and Blackhawks fever peaks again, we can only hope that marketers also start paying better attention. How many more dumb blonde beer commercials must we endure before certain brands realize that we are an educated, sophisticated, feminine and aware bunch and are just as avid and aware as our male counterparts? Why teams, leagues and brands haven’t taken a more serious approach to marketing towards women still puzzles me.
After all, carefully converting a woman into an educated and aware fan only benefits the teams, leagues and their vendors. Women lead all purchasing decisions in the household. If a woman is a fan in her single years, the likelihood of her being a passionate fan when she’s a wife and mother is sure thing. It’s her that supports splurging on jerseys for the kids for Christmas and she’s the one that ultimately approves the thousands of dollars that go towards the season tickets each year. Yet, we still see only a fraction of sports marketing even remotely targeted to this incredibly under-served and lucrative demographic.
Women shell out the same amount of cash to go to games, purchase Hawks merchandise and drink the $12 beers at the UC. While some marketers (and media) have improved their delivery acknowledging our growing and aware fan base, many still fall short assuming we that we only attend games because we are dragged along, prefer pink jerseys, cannot pronounce “Toews” and prefer to watch fake-breasted women with pin-up credentials give us the ‘insider’ access to the players that we crave and desire (yes, we’re talking to you Comcast SportsNet).
So, the more women that tune-in, pay attention, know their stuff and can appreciate the benefits of being an educated and aware fan in our sports-blessed city, the more likliehood we’ll see better merchandise, more deserving and qualified women on the sidelines, better marketing from the networks, teams, and media, and an all-around greater respect for the female fan. And that my lady friends, is a win-win.
For as much as we celebrate sport and fashion here at SDI, cialis sale you can imagine how pumped we get each year when the Derby rolls around.
After all, buy what other sporting event warrants a smart new dress, sales a colorful wide-brimmed hat and the chance to cocktail in such a sophisticated manner?
I’ve been very fortunate and have attended several impressive sporting events in my life: the Super Bowl, the World Series, the Final Four..to name a few, but none of them compare to the atmosphere and energy that I found at the Kentucky Derby. From the magnificent Churchill Downs, to the incredible display of diverse ladylike fashion, to the amazing energy that is unleashed during those two minutes of the final race of the day, there’s something magical and timeless about the Derby.
Turn heads in the must-have color and fabric this spring: bold orange lace, Caché
If landing those coveted Clubhouse Derby Day tickets and a trip down to Louisville just aren’t in the books this year, you’ll find plenty of impressive Derby Day options right here in Chicago. Our city never shies away from the chance to throw a party around a sporting event and the opportunity to start boozing early on a Saturday. If your Derby Day plans aren’t yet confirmed, check out our list of recommendations on where to go this Saturday.
Of course, half the fun of Derby Day is dolling up for the big occasion. No other sporting event offers such an opportunity to make such a bold fashion statement while unleashing your inner southern belle.
The #1 Derby accessory: the perfect hat
But pulling together the perfect Derby Day look can be trickier than expected. After all, we’re still thawing out from Chiberia and haven’t seen temps push past 65 yet this season. Pulling together an impressive Derby Day dress, with accompanying hat and accessories can be quite daunting for the Chicago girl, who is still considering a permanent west-coast escape as she prevails through unpredictable May.
If a quick dose of Derby fashion inspiration is what you need in order to get out there and hunt down your perfect Derby look for Saturday, then you’re in luck. Regular SDI contributor, and one of Chicago’s rising fashion-blogger stars, Mary Krosnjar, a.k.a, “the Sportsanista” traveled to our #1 recommended destination, Arlington Park, this past weekend, for the perfect backdrop for some of this season’s most wanted Derby looks.
We partnered with Caché for these Derby looks, the ideal place to check out the next time you are in the market for a dress – not just for the Derby, but for weddings, holidays, romantic vacations and that go-to staple for GNO.
With a store in the 900 N. Michigan Shops as well as a huge selection on-line, Caché is offering SDI readers $25 off your purchase of $150 or more or $50 off your purchase of $250 or more. Use code 8128757 when checking out or simply print off this coupon and bring it in store. Hurry, promotion ends Monday, May 5th.
Like most sports fans these days, viagra I have a sports folder on my smartphone that keeps all of my sports apps nicely organized. When I need scores, sick news and schedules, medical I have plenty of options crammed into that itsy-bitsy folder: ESPN, CSN, FOX, Bleacher Report – you name it, I’ve probably got it in there somewhere.
As a working mother of toddler twins who rarely gets a chance to sit down until after 9pm most nights, I miss more live games than I care to admit. Usually, I’m catching the fourth quarter of the Bulls game or the third period of the Hawks, and it’s so rare that I’m not conquering multiple projects while watching the game: folding laundry, paying bills, updating this site, unloading the dishwasher…an uninterrupted viewing experience for me is as rare as a facial.
So, I heavily rely on my sports apps for my news and updates in lieu of live game entertainment. Considering how relatively tech-savvy I consider myself to be as a sports fan, you can imagine how silly I felt when I heard that the Chicago Bulls were the latest team to officially launch their own mobile app.
AT&T’s Flagship store on Michigan Avenue, Source: Reatildesignblog.net
Last week I was lucky enough to be invited to the AT&T Flagship store on Michigan Avenue for an official Bulls Digital Watch Party party hosted by the Bulls and AT&T, the presenting sponsor of the team’s new app and the exclusive communications sponsor of the United Center. Along with a hundred or so lucky fans, I enjoyed a VIP viewing experience as the beautiful store was transformed into a Bulls viewing party for their matchup that evening with the Minnesota Timberwolves. Bulls legend Toni Kukoc was onsite, looking fabulous, fit and tan as ever, as were the Luvabulls, Benny the Bull and members of the Bulls marketing teams.
Chatting with Toni Kukoc
For those of you that have not stepped foot into AT&T’s gorgeous and massive Flagship location on the Mag Mile, whether you are in the market for a new phone or not, this place is worth checking out. Designed to bring lifestyle and tech together, the space is modern yet incredibly inviting with products and accessories displayed beautifully across the open space that is lined with the latest mobile products, devices and interactive displays.
Chic couches and cozy meeting spaces line the glass windows that face Ontario and a white lacquered bar with groovy seating invites customers to ask questions and troubleshoot similar to the Genius Bar at Apple.
Immediately upon entering your eye is drawn to the back of the store where colorful floor to ceiling displays offer a glimpse of the latest designer phone accessories available for purchase. Currently on display is the colorful and playful designer French Bull. I immediately snagged one of these snazzy covers for my new iPhone.
French Bull designer displays
Local Chicago designers are featured on the monitors that line the back of the store and I was told that just recently even Common had designed phone accessories that were sold within the store, with proceeds benefitting Common’s charity, the Common Ground Foundation.
I had the opportunity to chat one-on-one with Jeremy Thum, the Director of Interactive Marketing and the lead behind the Bulls new app. After downloading the app to my phone, Jeremy walked me through the features. In addition to normal features of a sports app: scores, trending news stories, player and team stats, standings, and team schedule, etc., there are a few other cool bells and whistles that I particularly found interesting.
For those of us that are visual learners, the app features box score graphics and stats that require very little brain power (which is always good when multi-tasking during game time). Colors and bars show which team is leading in each category. The shot map is probably my favorite, indicating each specific place on the court a shot was taken by each player.
The social media tab gives you direct access to all of the Bulls social media channels including their growing Instagram account. Other features include live-streaming of the Bulls pre-game show. You can even buy tickets for upcoming games through your phone and study a virtual map of the United Center from the comfort of your own couch or seat at the UC. I found this feature particularly cool and handy. Gone are the days where you wander the halls of the UC looking for healthy food options or the bar that serves imports.
In addition to opening the incredible Flagship store on the Mag Mile, A&T has made other noteworthy strides in the market over the last year. Not only is the wireless carrier been awarded as the fastest network in Chicago, according to Root Metrics, but the company also gave fans a much-needed boost in cell service at the United Center by joining the arena’s new 4G LTE-capable Distributed Antenna System (DAS) to enhance the fan experience. This new (DAS) system, combined with the United Center’s enhanced Wi-Fi and free downloadable United Center app, provides Bulls and Blackhawks fans in attendance with live game action camera feeds, historical and current game highlights, statistics, and much more content for smartphones or tablets at all home games.
AT&T Sports Zone at the United Center, Source: AT&T
But wait, there’s more. A trip to the new AT&T Sports Zone, located in the concourse near section 114 at the United Center, you’ll find plenty to keep you busy during halftime and before tipoff. Fans can explore how to personalize their playlist with Beats Music on the new LG Flex and enjoy the latest music and game footage with Beats headphones. Fans can also stay up to date with the NBA Play of the Week plus view live and exclusive content on the U-verse app.
Clearly, the race is on in Chicago, and I’m not just talking about the running of the Bulls. As AT&T fights for market share in a city that has traditionally been dominated by Verizon, and teams compete with national and regional sports nets for your time and interest, it’s the sports fans that are the real winners. Never before have we had so many options for great content and memorable fan experiences, right at our fingertips.
With AT&T’s Erin McGrath
Thankfully, the Bulls (and the Blackhawks) are both heading back to the the Playoffs for the fourth consecutive year in a row, leaving fans hungry for as much content as they can get their hands on. We are truly blessed as fans with great basketball and hockey in our city, which is the greatest perk any fan could ask for. Because no matter how sexy your app is, or how much content a team can pump out, without wins and playoff appearances, it’s just another app sitting in your folder.
Download the Chicago Bulls app at iTunes and the Google Play store today and never miss a beat during the upcoming Playoffs.
The ladies of SDI were back at it this morning visiting the studios of FOX32 News GoodDay Chicago to kick-off the Cubs Home Opener with more fan-inspired, thumb everyday looks. SDI writers Nancy Tiano, treat Victoria Kendzierski and Hannah Gettleman served as our lovely models featuring new Cubs spring merchandise from Fanatics.com and Clark Street Sports.
Nancy Tiano, Victoria Kendzierski, FOX32 News Natalie Bomke, Monica Murphy ” src=”http://sportsdivasinc.com/wp-content/uploads/2014/04/IMG_2801-1024×992.jpg” width=”467″ height=”452″ /> The ladies of SDI at GoodDay Chicago: Hannah Gettleman, Nancy Tiano, Victoria Kendzierski, FOX32 News Natalie Bomke, Monica Murphy
Similar to our White Sox fashion segment on Monday, we put together three different Cubs looks for spring that can be worn just about anywhere: to Wrigley, the office, out with the girls, drinks with your man, running errands and to the gym.
Look #1: To Wrigley
How about that Cubs tan?! Nancy, a die-hard, life-long Cubs fan was recently in Arizona where she took in a few Cubs Spring Training games and landed that amazing tan. Here she is showing an everyday casual look that is perfect for a trip to Wrigley, exactly where she will be heading later today. Wearing this versatile v-neck Cubs tee from 5th & Ocean available at Clark Street Sports ($29.99), she layers the short-sleeved tee with a military style jacket with an embellished pocket, straight-legged jeans and adorable flats – practical enough for trekking around Wrigley, but still very stylish.
Look #2: To the Office:
Victoria always seems to get it right when it comes to carrying the office, fan-friendly look. The sports publicist works in the Cubs racerback tank by Majestic from Clark Street Sports ($29.99) under a gorgeous leather combo Rag & Bone jacket, dark skinnies rolled to the ankle line and ambitious, black booties for a polished and sophisticated look that can be worn from the office straight out for cocktails or dinner…or Wrigley. If you are lucky enough to land in a skybox, like Victoria will be today with clients, then don’t be shy with the higher heel. Just be sure to watch out for the rain puddles and Old Style sludge.
Look #3: Heading to the sports bar
Our HAM Hunter, Hannah Gettleman, rocked a light blue Nike Cubs tee from Fanatics.com ($31.95), with dark denim, a light-weight cotton bomber-styled jacket and black booties. This look is perfect for heading out to your favorite sports bar with friends for a Friday night or even a lazy Saturday. The t-shirt is just casual enough for the sports bar, but the dark denim, booties and black jacket give the look a level of sophistication and versatility.
As we always say here at SDI, it doesn’t have to be game day to work your fandom into your fashion rotation. Showing your love for the Cubs has never been easier thanks to sweeping improvements in women’s apparel and with thousands of options available at Fanatics.com, the largest online retailer carrying a huge variety of officially licensed merchandise of every team and league, and Chicagoland’s very own Clark Street Sports, we ask, why WOULD’NT you throw some Cubs love into your weekly wardrobe rotation?
Tweet us your Cubs looks to @ChiSportDivas and use the hashtag #MLBstyle for a chance to win gift cards from Clark Street Sports. We’ll pull our favorite looks throughout the season and announce winners on Twitter, Facebook and right here on SDI. Until then, stay warm, stay sporty and Go Cubs, Go!
Ahh…Opening Day…the opportunity to start a new season, purchase the promise of new beginnings, pills clean slates…and new fashion! The ladies of SDI visited the studios of FOX32 News Good Day Chicago this morning to showcase some new White Sox spring fashion, just in time for the first pitch of the season.
Mary Krosnjar, Brittany Marques, Sharon Steed
Featuring new apparel from Chicagoland retailer, Clark Street Sports and Fanatics.com, the largest online retailer ofofficially licensed team merchandise that carries over 250,000 products from all leagues and teams, three of the SDI writers showcased three different looks to help you rock your Sox gear all spring, from the office to The Cell.
Look #1: A game at The Cell
To the Cell: Sharon Steed in Nike White Sox Full-Zip Vintage Jacket from Fanatics.com
This incredibly versatile Nike jacket, worn by the lovely Sharon Steed, has vintage touches and can be worn all season long – as a layer for the cooler spring temps to your go-to staple for cool summer nights. As Natalie alludes to in the segment, you could even go running in this wardrobe staple. Available now at Fanatics.com for $84.95
To the Office: Brittany Marques in G-III White Sox shirt from Clark Street Sports
Not everyone has the chance to hit Opening Day, but that doesn’t mean you can’t work your love for the Sox into your wardrobe rotation – on Opening Day and every day of the season. Brittany Marques works this new Sox shirt from G-III with a polka-dot pencil skirt and red belt for an office look that is professional, fresh and fan-friendly.
Look #3: Date night/GNO
Date Night: Mary Krosnjar in White Sox Women’s Charcoal Champ Tank Top by Majestic, from Clark Street Sports
We love fashion here at SDI, but at the end of the day we’re realists, and comfort and functionality do play a role when it comes to what we would actually recommend wearing to The Cell. But when it comes to everything outside of The Cell, the sky is really the limit!
Mary Krosnjar rocks a racer back tank top by Majestic under her leather coat in Look #3. The tank has just a little bit of sparkle to make this look perfect for a night out and to turn eyes.
Chicago White Sox Women’s Charcoal Champ Tank Top by Majestic, Clark Street Sports, $29.99
This edgy and fun look is definitely one you want to save for cocktails or the swanky sports bar. That’s not to say you couldn’t swap out these fab shoes for a more functional heel and work this look to run errands on the weekend or even to the office. That’s the beauty of a versatile, functional Sox tee – you can wear it just about anywhere.
Send us your pics this season of your favorite White Sox look! We’ll round up our favorite looks each month and award the best dressed with a Clark Street Sports gift card. Tweet us your looks to @ChiSportsDivas and use hashtag #WhiteSoxstyleto enter.