AT&T, College Football and Uber Go Hand-in-Hand This Season

“Brought to you by AT&T #FootballEverywhere”

Can you believe that it’s already bowl season?! I sure can’t. The debate of who should be in and out is one hot topic. Something that shouldn’t be is not being able to catch your favorite college football team in action!

So when I was offered to cover AT&T’s Football Everywhere partnership with Uber in select cities I jumped at the opportunity. First off, check I love college football, for sale like LOVE. Second, buy I love Uber. And third, I love tech and the way it is incorporated into our everyday lives.

What is “Football Everywhere”? This college football season, AT&T offered and showed consumers how AT&T products and services help get them college football – wherever they are. AT&T brought the delivery of college football to life in a fun way. The program came to life in multiple ways, one being a strategic partnership with Uber to create UberCONNECT, powered by AT&T. This unique product provided fans the opportunity to watch live streaming games inside custom, college football branded Connected Cars so they didn’t have to miss a play on game day.

AT&T also brought College Football Everywhere and its fleet of Connected Cars to Nashville, Detroit and Houston earlier in the season, with special guests like Jerome Bettis, Herman Moore and Dat Nquyen surprising riders. This time in Atlanta on game day AT&T had football everywhere Uber cars (which are RIDICULOUSLY cool) that allow fans to be immersed in college football during ride.

Imagine you are just going about your Saturday plans and you need an Uber, not just any Uber one that comes along with soon to be NFL Hall of Famer corner back Troy Polamalu and music superstar Big Boi and connected and hooked up with all the bells and whistles from AT&T to watch any college football game during your ride.

Check out the super cool AT&T and Uber cars that surprised Atlanta riders last weekend. Man, the one time I wish I lived in Atlanta.  I think these riders’ reactions said it all. Well done AT&T and Uber, well done.

“Brought to you by AT&T #FootballEverywhere”

Category: Uncategorized

About the author: Victoria L. Olszowy. Co-Founder/Editor-in-Chief. Victoria is a Chicago native who is obsessed with Chicago sports; she bleeds the Maize & Michigan Blue and is an avid fan of the Blackhawks, Cubs, Bears and Bulls. She is excited to be leading SDI into the next iteration and all feedback is welcome! Victoria is a seasoned technology/sports public relations executive at Golin. A lover of the outdoors, Victoria is a competitive runner and just finished her Master’s Degree this past spring. You can contact Victoria at or on Twitter @chisportsdivas or Instagram @victoriakendzie

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