Take Away The Sign? It’s Still The Madhouse!

I don’t know about other Blackhawks or Bulls fans, physician but whenever I go to the United Center to catch a game I always take pictures with the “Madhouse on Madison” sign in the background, sovaldi sale regardless of how many I may already have.

Although only four years old, check the Madhouse sign that hangs right below the 300 section at the United Center, lit up in red and within eyeshot of all 20,500 seats, has become an iconic and beloved part of the United Center experience. But recent news of the famous sign’s removal in order to make room for a new LED board for the upcoming Bulls and Blackhawks seasons has fans up in arms.


The sign was quietly brought down to ‘enhance the fan experience’ by replacing the old sign with a new LED sign system that will rotate ads and other team news.

The news really shouldn’t surprise anyone given the success of the Bulls and the Blackhawks in recent years. After all, the teams are in the business of making money and when you can rotate dozens of advertisers’ announcements in addition to sponsored team news in lieu of a stagnant sign, that additional revenue is critical in the overall teams’ success.


The Madhouse on Madison sign was added four years ago when the United Center was revamped with bars added to the upper levels. Comcast SportsNet and WGN are famous for using the sign for shots during the game, especially during cut aways.

Fans Tweeting About “Madhouse on Madison” sign (source: twitter.com)

Chicago Stadium (source: wikipedia.com)

The original Chicago Stadium was demolished in 1995 and the Blackhawks and Bulls moved to the United Center. Ask any Chicago sports fan – whether they are a Bulls fan who gloriously lived through the dynasties of the 80s and 90s or proudly part of the ‘old’ Blackhawks fan club – when the team consistently lost back-to-back seasons and were almost giving away tickets, and they’ll tell you that the noise levels at Chicago Stadium (once it got going) were the loudest.

Chicago Stadium was known to be one of the loudest stadiums ever constructed creating the “madhouse” environment from the noise. It took the Blackhawks 16 seasons and the Bulls two to win their first championship at the United Center.

The reaction to the sign being removed has been overall negative, because many of the fans saw it as a trademark that has been replaced by the opportunity for the teams to draw additional revenues. Similar to the drawn out debate over the new jumbotron at Wrigley, this issue will not go away quietly for the faithful and traditional.

Regardless if you are a newer fan of the Blackhawks and Bulls or you’re a loud and proud follower from back in the day, the removal of the Madhouse on Madison sign is a true sign of things to come, an era where teams must capitalize in every way possible off the product as well as their fan base who just can’t seem to get enough.


About the author: Trish is a Chicago native that is ready to take the sports world by storm! She is currently studying Broadcast Journalism at the University of Illinois at Urbana-Champagin, and is a lover of all things sports and fashion! Nothing compares to her obsession with Christian Louboutin’s, Tim Tebow, and the one and only Anthony Rizzo. Being raised on baseball and basketball Trish is a die-hard Bulls and Cubs fan. She just so happens to have the same birthday as her favorite player, Taj Gibson, and cannot resist some good hockey flow. Her favorite past times include watching the good ole’ Bears on the couch with her Dad and baking with her Mom.

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