K-Cav Partners with Junk Food on New Line for NFL Women’s Apparel

Source: E! News Online

Kristin Cavallari is stylishly adjusting to her new role as #6’s better half. After officially tying the knot last month with Jay Cutler in Nashville, tadalafil Tennessee, no rx the reality star turned designer is now rolling out her first line of NFL clothing for the ladies.

According to E! News Online, Cavallari has partnered with Junk Food and NFL Women’s Apparel to launch a new line that will debut at Fashion Week in New York in September.

K-Cav shared sketches of the fashion-forward pieces that include fitted dresses and crop tops, something we don’t typically see too often in Chicago.  The bold pieces have the body-concious female fan in mind, and seem to be a change in direction from the normal vintage-inspired pieces that Junk Food is known for.

Early looks included unique pieces for the Broncos, Texans, Vikings and of course, the Bears. The body-hugging racerback Bears dress sketch features none other than a big #6 on the back.

The isn’t the first time the Cutlers have dived into the merchandising world of the NFL.  Who can forget Jay Cutler’s smart and funny 2012 commercial promoting the NFL’s “It’s My Team” campaign for women?

The opportunity to design a new line for the NFL while working with such a loved unisex brand like Junk Food is an obvious and smart move for Cavallari. Honestly, all options for female apparel other than the boxy – or even worse – pink jersey – that is so often mis-marketed to women, is a good thing.

The NFL has aggressively been marketing more female-friendly apparel to women over the last few years. Last year the NFL’s “It’s My Team” campaign used a combination of celebrities and fans including female NFL executives and women’s cultural icons (yes, that is Condoleezza Rice below in a Brown’s jersey) as models in their print and television ad campaign. 

Cavallari’s Chinese Laundry footwear line has brought the former reality star much acclaim and success from fans and the normally fickle fashion industry. Given her star status, eye for fashion and strong female following, we can only imagine that she’ll find success when it comes to creating looks that female NFL fans will be drawn to.

We’ll have to wait until next month to get a real look at the line as it is unveiled on the catwalks of Fashion Week. Still no word on when the line will be available to the masses, but we can’t wait to get our hands on a K-Cav original that offers a new and sexy way to show our love for the Bears.

Clark Street Sports, $29.99

Until then, check out this other favorite Bears look of ours from Junk Food available at Clark Street Sports.

 

About the author: Monica Murphy Vargas. Co-Founder/Special Contributor. Monica is the Co-Founder of SDI. A Chicago transplant for over 10 years, by way of her native Cleveland, Monica is an avid fan of the Bulls, Blackhawks, Bears, Indians and Buckeyes. A closet Bachelor fan, Monica is addicted to her BOB running stroller, NFL Red Zone, and Viktor Stalberg.  After 10+ years of rewarding gigs at ESPN and Comcast,  Monica launched SDI while spending time with her now 4-year-old twin daughters, Vida and Vivian. Monica is also the Senior Sales Director for Clever Girls Collective, the social media agency that offers content marketing and native advertising at scale across a vetted network of 6500+ female influencers.

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