About the author: Monica Murphy Vargas. Co-Founder/Special Contributor. Monica is the Co-Founder of SDI. A Chicago transplant for over 10 years, by way of her native Cleveland, Monica is an avid fan of the Bulls, Blackhawks, Bears, Indians and Buckeyes. A closet Bachelor fan, Monica is addicted to her BOB running stroller, NFL Red Zone, and Viktor Stalberg. After 10+ years of rewarding gigs at ESPN and Comcast, Monica launched SDI while spending time with her now 4-year-old twin daughters, Vida and Vivian. Monica is also the Senior Sales Director for Clever Girls Collective, the social media agency that offers content marketing and native advertising at scale across a vetted network of 6500+ female influencers.